The boutique’s concept, designed by Carlo Traglio, owner and president of Vhernier, was projected with the collaboration of architecture studio Riva di Milano.
A modern and contemporary design, enriched by the precious details characterising the store, gives colour and light to one of the most famous shopping streets in the world. The boutique is divided into two levels on an overall surface of 132 sqm. The store features a design inspired to the spiral-shaped Nautilus brooch, a historic shell-shaped item by Vhernier: the customer is embraced by its sensual curves and is introduced, both visually and physically, to the brand’s world. The space is decorated with two iconic pieces of jewellery wisely revisited: a bronze crab on the front door and ethereal balloons suspended in the air and created by Murano glassmakers, embellished with a “string” made of crystals.
The delicate hues of the furniture in whitened oak and natural leather are enhanced by the brightness of coral red, used for the silk, velvet and cashmere upholstery. The boutique’s new concept will guide all upcoming openings and the existing stores’ restyling.