More than Watches. Founded in the early twentieth century from the passion for the Watchmaking Art, Pisa Orologeria went from being a small workshop to becoming a modern family-owned business. It has been awarded among the best retailers in Europe in the industry for tradition, competence and range of products offered. Based in Milan, inside the “Quadrilatero della Moda”, the historical shop in Via Verri has been given a complete makeover in January 2016. The new Flagship Store spreads over 1.000 square meters and offers a selection of over 40 prestigious brands that represent the elite in the Watchmaking Art, the best brands worldwide and the latest novelties. On the second floor it hosts a modern Laboratory capable of offering swift service and assistance according to the highest quality standards, in addition to a Library where to find texts dedicated to the Watchmaking Art. A unique Space, where one can live an exclusive experience. In addition to the Flagship store, since 2008 the Pisa Family manages the first European Rolex mono-brand store based on four floors in Via Montenapoleone and the first and only Italian Patek Philippe boutique.