The Giorgio Armani collection came into being in 1975, when the designer rewrote the rules for menswear, revolutionising proportions and aiming at an unheard of fluidity and elegance. The following year, observing that the fashion needs of women were also changing, he offered the same soft, unstructured jackets as the basis for a new womenswear collection. Since then, the line has never ceased to evolve, with continual research into an aesthetic based on essential, never ostentatious, style as its outstanding trait. Elegant, modern and sophisticated, the Giorgio Armani collection stands out for the excellence of its manufacture, the extreme attention to detail, the purity of the lines and the use of high quality materials. The clothes are designed to bring out the wearer’s personality, never to overwhelm or disguise. The Giorgio Armani women’s collection responds to women’s needs with sophisticated styles adapted to a variety of professional environments and evening situations. These are creations that are truly magical. The Giorgio Armani men’s collection is an expression of assured elegance: the classic concept of menswear is rewritten with the aim of delivering timeless contemporariness. The Made to Measure line seamlessly combines the customer’s needs with the Armani style. The accessories complete and emphasise the look: hand-made exclusively in Italy, using only the best skins, they are the ultimate expression of an artisanal savoir faire, presented in an elegant, sophisticated design.