• Italiano
Events2021-02-11T10:28:35+01:00
6December 2021

Christmas Shopping Experience 2021

MonteNapoleone District celebrates Christmas with the launch of its latest “Christmas Shopping Experience“.

From Tuesday 1 December to Friday 7 January, for the twelfth year running, Via Montenapoleone, Verri, Sant’Andrea, Borgospesso, Bagutta, Santo Spirito and San Pietro all’Orto will be in a festive mood, decorated with alternating globes of light and glittering chandeliers to offer visitors a warm welcome and brighten their Christmas shopping.

The “Christmas Shopping Experience” gets underway at dusk on Wednesday 1 December when the Marching Band of the Lombardy Carabinieri 3rd Regiment will parade from Piazza San Babila, through the streets of the District to Piazza Croce Rossa, for the switching on of the lights on the traditional Christmas tree, a symbol of rebirth and hope.

Furthermore, QR Codes on various totems positioned along Via MonteNapoleone will enable visitors to listen free of charge to a playlist created especially for the occasion by MC2 – Radio Monte Carlo 2.

During the Christmas festivities, the Fashion District will again be an exceptional showcase for Audi, which will present some examples of Audi plug-in technology, which combines emission-free urban travel with sporting performance, increased fuel efficiency, the brand’s signature versatility and considerable advantages in terms of mobility.  The long-standing partnership with the Association will see the iconic Via Montenapoleone hosting PHEV versions of the A6 Avant, the Audi Q5, the hybrid plug-in version of the world’s bestselling Q series, and the Audi Q8 full size SUV.

Acqua Valverde’s installation, a blend of dreams and reality, will enchant shoppers during the Christmas season – a white grand piano, a sophisticated, minimal Christmas tree that brightens and cheers, and a comfy armchair to enjoy the magical atmosphere of Christmas gifts, games and sweets. This year, Valverde offers the city an exclusive experience: in collaboration of the Claudio Abbado Music School, the Valverde installation will host a series of live classical music performances of pieces by famous international artists.

Lastly, antoniolupi, a company specialized in designer bathroom solutions, presents “CHRISTMAS TRALERIGHE a display case featuring the Reflex Bathtub in Cristalmood, a perfect, elegant oval with organic lines, together with two Aura sinks, also in Cristalmood, with shapes inspired by the fluidity of water. Completing the installation, the Tramato console and velvet carpets from the Tramato and Volumi collections.

MonteNapoleone District’s “Christmas Shopping Experience calendar also confirms its social awareness with a charity prize draw with proceeds going to the non-profit CBDIN, an association working in support of the Carlo Besta Neurological Institute’s Paediatric Neuropsychiatry Department.

1December 2020

CHRISTMAS SHOPPING

As stores re-open for business, so the lights come on again. MonteNapoleone District, with the patronage of Milan City Council, inaugurates its eleventh “Christmas Shopping Experience” with renewed spirit to create a welcoming, evocative atmosphere, in full compliance with measures to ensure the health and safety of visitors and employees.

For the entire festive season, from 1 December to 7 January, Via Montenapoleone, Verri, Sant’Andrea, Borgospesso, Bagutta and San Pietro all’Orto will be festooned with sparkling spheres and chandeliers, while Via Santo Spirito will be decorated with pine branches lit by flashes of light and green pine globes. Christmas illuminations will be extended again this year to include the Ponte Lambro district and Piazza Selinunte, where MonteNapoleone District will create a special atmosphere in the spirit of sharing.

As well as the illuminations, lights on the tree in Piazzetta Croce Rossa will be switched on at dusk on Friday, 4 December as a symbol of a new kind of Christmas in a spirit of tradition and sustainability. Testimonial for MonteNapoleone District’s Christmas Shopping Experience 2020, is the “Tree of Light”, a Corten steel sculpture created by artist Roberta Cipriani, decorated for the occasion by Magic Décor with mirrored gilded aluminium discs. The work represents our journey on Earth, a process of transformation of life itself, in which the flower, the Camunian rose at the base, becomes a trunk encompassing the history of humanity, lifting its arms to the sky in a hymn of love, underscored by the philosophical and spiritual quotations inscribed on the trunk. “The Tree of Light” in Piazzetta Croce Rossa is part of the “Christmas of Trees” project promoted by the Milan City Council.

Another essential element of Christmas 2020 will be music. To make strolling and shopping an even more pleasant experience, Radio Monte Carlo, which has been part of this project since its inception, has created a special playlist of well-known Christmas tunes that will be piped-in along the length of Via MonteNapoleone.

Confirming its ties with the city of Milan and its long-established collaboration with the District, Audi Italia will be present with its e-tron series in Via MonteNapoleone, an exceptional shop-window for the manufacturer’s zero emissions cars in the heart of the Quadrilateral. Audi e-tron, the first in the series, Audi e-tron Sportback, with its exciting design, and the high-performance e-tron S Sportback, the world’s first electric car with three electric motors, are proof that environmental awareness and driving enjoyment are not mutually exclusive.

Also in Via MonteNapoleone, and adding its own enchantment to the run-up to Christmas, the Acqua Valverde display case depicts the interior of a luxurious Alpine chalet, where elegance and style create the perfect setting for enjoying the magic of Christmas with loved ones around a warming fire. The snowy white decor combined with the gleaming gold of the decorations and elements of some prestigious design brands create a welcoming, tranquil atmosphere, accompanied by Acqua Valverde.

18May 2021

’60. Milano Revolution.

On Via Monte Napoleone from May 10 to 23 MonteNapoleone District has organized, with the patronage of the Municipality of Milan and thanks to the support of Audi, an open air photographic exhibition on architecture and design of the 1960s. Visible from May 10 to 23, the exhibition entitled “Anni ‘ 60.  Rivoluzione Milano and curated by Giuseppe Barbieri will focus on the economic and cultural ferment of the decade 1960-1970, the time of the entry into the scene of designers and entrepreneurs that launched the “Italian Style” on the international market, with mass produced goods, important architecture and urban transformations. A truly cultural revolution that marked the rebirth of Milan after the war.

4October 2020

La Vendemmia “Roma”

Ottobre     “La Vendemmia” in Via Condotti, Piazza di Spagna, Via Borgognona and Largo Goldoni - takes place in the heart of Rome’s historic centre, making this a highly successful event that brings together luxury boutiques, restaurants and five-star hotels.        

3October 2020

La Vendemmia “Milano”

Ottobre     “La Vendemmia” in Via Condotti, Piazza di Spagna, Via Borgognona and Largo Goldoni - takes place in the heart of Rome’s historic centre, making this a highly successful event that brings together luxury boutiques, restaurants and five-star hotels.        

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