DOLCE & GABBANA

“We opened our first boutique in Via Montenapoleone: a dream that wasn’t in our initial plans, but it’s a challenge for us, an honour and a responsibility. We saw the store when empty, and we fell in love instantly… we wanted a new boutique, different, strong, but recognizable. The idea was to explore our DNA with a technological approach with true creative freedom…” Domenico Dolce and Stefano Gabbana

“The new Milan boutique was designed to connect the different personalities and spirit of Dolce&Gabbana, from past to future. The space represents a dialog between two worlds: the energy of the Baroque and the clarity of Modernism. Much like what happens in a modern art gallery, the soft yet extraordinary mood of the ambiance reawakens a sense of discovery and renewed curiosity.” Gwenael Nicolas

Everything revolves around two elements: green marble and briar-wood. The choice of the colour green, which is unusual for Dolce&Gabbana, comes from a long study of colours and their emotional impact. Green is the colour of chlorophyll and a symbol of rebirth that maintains its original connotations. Briar-wood is a symbol of strength and stability which does not change with time. Gwenael Nicolas, founder of the Curiosity Architectural Studio, was asked to interpret the different souls of Dolce&Gabbana and to bring them to life with technological and creative spirit in one of the most prestigious 19th century aristocratic palazzos of Milan. The space blends baroque style and the sleek simplicity of modernism: this contrast becomes the ideal scenario for appreciating the sophistication of each garment and accessory on display. The white ceiling, reminiscent of the ‘60s, features lighting that illuminates the collections on display, making each garment unique and defining a strong contrast between the green marble and onyx. The lava stone floors are a classic Dolce&Gabbana element. The ceiling on the top floor blends technology and classicism: three-dimensional metal panels create a pattern and descend with an automated mechanism to form special rooms within the space. The boutique has two floors for the womenswear collections, accessories, fine jewellery and watches, and one floor is dedicated to menswear. An imposing green marble staircase leads to the first floor, which is dedicated to menswear, and to the second floor that is home to eveningwear and jewellery. Green and onyx marble dominate the space, covering the floors and walls in two different shades of the colour and blending with the precious stucco reminiscent of the motifs used for Verdi opera sets. Large mirrors and gilded baroque furnishings are stunning elements that make an impact in the rooms. Dolce&Gabbana boutique at Via Montenapoleone, 4 looks on Via Baguttino, with large windows on both sides. The store covers a surface area of 1,600 square meters and is on three levels.