MonteNapoleone District confirms its commitment to light up the Fashion District with illuminations, decorations and music from this evening, 1st December, to 7 January 2023.

 

The Fashion District is getting ready to launch the next “MonteNapoleone Shopping Experience”, an initiative dedicated to Milan and aimed at creating a special and increasingly welcoming atmosphere, conceived and created by MonteNapoleone District, the association that brings together over 120 Global Luxury Brands in Via MonteNapoleone, Sant’Andrea, Verri, Santo Spirito, Gesù, Bagutta and San Pietro all’Orto and 5-Star Luxury Hotel Partners.

For the13th year running, from this evening, Thursday 1 December, to Friday 7 January, Via Montenapoleone, Verri, Sant’Andrea, Borgospesso, Bagutta, Santo Spirito and San Pietro all’Orto will be adorned with sparkling chandeliers and enlivened by glittering lights, turned on from 4pm to midnight, for Christmas shopping in line with municipal energy saving guidelines.

An integral part of the MonteNapoleone Shopping Experience will be music. To coincide with the switching on of the lights, the Marching Band of the Lombardy Carabinieri 3rd Regiment will parade from Piazza San Babila, through the streets of the District to Piazza Croce Rossa, In Via Montenapoleone, Acqua Valverde will host live performances by young, talented musicians in its display case, who will take turns in a repertoire of compositions for cello specially chosen to narrate the fusion between sound and natureFurthermore, visitors will be able to listen for free to the Radio Montenapoleone Web Channel created by Radio Monte Carlo 2, downloadable viaQR Code placed on the various totems located along via Montenapoleone.

As a result of their long-standing partnership, Montenapoleone Association will again be an exceptional showcase for Audi’s zero emissions approach to the mobility market. The brand’s signature technological versatility ranges from mild-hybrid to hybrid plug-ins and a full-electric range comprising 5 models produced in its carbon-neutral factories. 

MonteNapoleone District’s “Christmas Shopping Experience” calendar also confirms its social awareness with a charity prize draw with proceeds going to the non-profit CBDINan association working in support of the Carlo Besta Neurological Institute’s Paediatric Neuropsychiatry DepartmentSanta Claus and his elf will also be handing out chocolates to children on the weekend 17 and 18 December. 

MonteNapoleone District President, Guglielmo Miani, says: “Christmas brings with it a special atmosphere, and a place that is already unique in itself like the Montenapoleone District, wants to enhance its attractiveness in December as a destination of choice for Italian and international visitors. Encouraged by the 20% increase in traffic in the district since the beginning of the year, we are therefore proud that the thirteenth “MonteNapoleone Shopping Experience” was created for the first time thanks to the exclusive support of our associates, who enthusiastically share our mission to promote Milan and the Italian lifestyle around the world.