BVLGARI
Arranged over a surface of 535 sqm on one single floor, the boutique was completely revisited in 2011, following the new aesthetics marking every Bulgari store all over the world. The restructuring of the store led to a new design of all areas, using innovative decorative materials and elements, which draw inspiration from the brand’s history, resulting in an original and modern rendering of some of the most famous symbols of Bulgari’s design and tradition. The store is decorated with large panels covered in printed silk, with reproductions of sketches and drawings of the antique jewellery of the historical archive or with partial views of the store in via dei Condotti, recalling the brand’s values and essence. The boutique overlooks a wonderful orangery, where natural daylight comes in through the ceiling, resulting in a cocoon-like environment, furtherly enhanced by the vertical garden covering an entire wall.
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